Loyalty for Hair & Beauty Salons

A haircut or treatment usually repeats every 4-8 weeks. That predictable cycle makes salons and beauty studios an ideal fit for a loyalty program — as long as you know how to use it.

Reminders, not just rewards

The biggest benefit here is not only the reward, but the ability to send a push notification reminder as a customer's next visit approaches, based on their own history.

Stamps or points?

If most of your services cost roughly the same (a haircut, say), stamps are simpler. If you offer a wide range of services at very different price points (from a haircut to a full spa treatment), amount-based points are fairer.

Add a personal touch

A birthday message with a special offer, or a notification about a new service you just added, makes the customer feel remembered — something that matters a lot in this industry.

A loyalty program here works best as a relationship, not just a transaction.