Loyalty Programs for Restaurants: What You Need to Know

Unlike a café, a restaurant visit can range from 10 to 100 euros. A stamp system ("10 visits, a reward") does not reflect that difference — which is why most restaurant businesses prefer points based on amount spent.

How to set your conversion rate

Start by calculating your profit margin and set the target reward so it corresponds to a realistic share of a customer's total spend — usually 5-10%.

Combine it with bookings and special occasions

A restaurant has the advantage of special occasions — birthdays, anniversaries. Use visit data to send a targeted invitation ahead of holidays or seasonal periods.

Watch out for peak hours

If the program encourages visits during already-busy hours, it is not really helping the business. Think about offers that encourage visits during quieter hours or days instead.

Also check how to measure the real ROI of the program, so you know whether it is worth continuing in its current form.