Opened a New Location? Temporarily Borrow the Rest of Your Chain's Customer Base

The hardest stretch for a new store is the first few months, when the customer base is still at zero. But if the new store belongs to a chain, there is a resource most chains do not use: the already-loyal customers of the chain's other locations.

How a chain-wide campaign works

In 4Loyalty, a store that belongs to a chain can send a campaign that reaches every customer in the chain, not just its own — for example, "We just opened near you, come in for 20% off your first visit." A customer who already trusts the chain from another location is far more likely to try the new spot than a completely unknown consumer would be.

When it is worth using

Opening a new store is the most obvious case, but it works just as well for a special event at one location that wants to draw people from across the whole chain, or a seasonal promotion you want to back with the full strength of your network.

Always confirm the current per-recipient cost in the admin panel before sending — it is a configurable rate and can change over time.