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SMS Marketing for Local Businesses: A Complete Guide

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Even though push notifications are free and instant, SMS has one advantage that cannot be replaced: it reaches EVERY customer, even those who have not installed the app or have turned off notifications.

When to prefer SMS

For critical alerts — a booking confirmation, a special event, or for customers who have not yet downloaded your app, SMS remains the most reliable channel.

Cost matters

Unlike push notifications, every SMS costs money. That means you need to be more selective: target only the customers who genuinely need that specific message.

Legal obligations

In Greece, sending SMS marketing requires explicit recipient consent and an easy way to opt out. Make sure your program's signup process covers this requirement from day one.

In practice, most businesses use a mix: push notifications for the vast majority of messages, and SMS only for what genuinely needs to reach everyone.