How much does a loyalty program cost for a business?
The cost of a loyalty program has two parts: what you pay the platform, and what the rewards themselves cost you. This article explains both, and lists 4Loyalty's prices in detail at the end.
Platform pricing models
| Model | How it's charged | What to watch for |
|---|---|---|
| Per store | A fixed monthly amount for each store | Predictable, independent of the number of customers |
| Per member / customer | Based on registered customers | Cost rises as the program succeeds |
| Per transaction | An amount or percentage per scan/purchase | Hard to predict in busy months |
| Per message / SMS | Charged per send | How often you'll send, and to how many |
Many platforms combine more than one model.
Other costs to check
- Setup: is there a one-off setup fee?
- Hardware: do you need a tablet, a card reader or a special device?
- POS integration: is the till connection charged? Does the developer's work cost extra?
- SMS: are verification or marketing SMS charged?
- Campaigns: is sending messages charged?
- White-label: what does your own app and its yearly maintenance cost?
- Add-ons: what do you need that isn't in the base subscription?
The cost of rewards
The second part is the cost of the rewards. If "6 coffees = 1 free", the reward costs one coffee's cost of goods every six visits — not its menu price. Work out the real cost of what you give away and compare it with the extra revenue from customers visiting more often. The method is in How to measure loyalty program ROI, and you can make an estimate with the ROI calculator.
4Loyalty's prices
Prices for Greece, excluding VAT; they may differ by country.
| Plan | Monthly billing | Annual billing |
|---|---|---|
| Standard (one store) | €19.90 / month | €14.90 / month |
| Loyalty Pool (shared balance across stores) | €19.90 / month per store | €16.90 / month per store |
| White-label (your own app) | Price on request | |
The subscription includes unlimited members, with no per-customer or per-transaction fees, and covers points or stamps, campaigns with a reward, birthdays, referrals, scratch cards, Happy Hour, the QR digital menu, analytics and the POS API. There's no setup fee for a single store, and there's a 14-day free trial.
See current prices in the pricing section, or compare with other kinds of solution in the loyalty solutions comparison. For the other selection criteria, see the checklist.