Are You a Business Owner? Loyalty program & digital customer card for your business
Are you a business owner who wants customers to keep coming back? Join the 4Loyalty network and, with a loyalty program and digital customer card, transform your customer relationships. Build a loyalty program that fits your business — points or stamps, no extra hardware — send targeted campaigns instead of generic offers, and watch your customer visit frequency grow in real time.
Loyalty program
- Points per euro or a digital stamp card
- Reward with a free item or a percentage discount
- Program terms and points expiry
- Point/stamp transfers between customers
- Loyalty Pool: shared points across several stores, with a detailed report per store
- Customer tiers (e.g. Bronze, Silver, Gold, Platinum) with extra points/stamps and perks — on request
Marketing
- Automated campaigns: scheduled and recurring
- Customer segmentation
- Geographic campaign targeting
- Birthday gifts
- Win back inactive customers
- Happy Hour: x2–x5 points at the hours you choose
- Scratch cards
Customer acquisition
- Referral program ("bring a friend")
- More Google reviews
- Listing in 4Rewards Discover (map & list)
- Free QR digital menu in 11 languages
- Social, delivery, phone and WiFi on your store page
- Free print materials: counter standees and QR stickers
Technology
- No hardware — your phone is enough
- Free setup, no activation fee
- QR scanning or NFC tags on the counter
- Manual entry by mobile number
- Apple Wallet & Google Wallet card, no app needed
- POS API (REST): your till awards points/stamps by mobile number and amount, redeems, undoes and logs per cashier — no double points if the same receipt is sent twice
- The same API connects your e-shop, booking system or ERP, with the same rules (Happy Hour, tiers, cooldown), documentation and help from our team
Business management
- Customer & business analytics: new, returning, inactive and win-back customers, Discover impressions, scans by source
- Transaction reports with filters and totals
- AI support assistant inside the app, 24/7 — it knows your store's settings and hands you over to a person on our team whenever needed
- Staff mode with PIN and restricted access
- Every transaction recorded per staff member
- GDPR tools: consent, data export and deletion
- Automatic AI translation (menu, campaigns, terms)
Chains & enterprise
- Your own branded app (white-label)
- Chain admin panel with per-store roles
- 2FA for admins
- Migration of customers and balances from another app
- Fast, human support from the team that builds the app
What is 4Loyalty?
4Loyalty by 4Rewards is a digital customer loyalty system for hospitality, retail and service businesses, offering digital loyalty cards with a QR code, Apple & Google Wallet integration and GDPR-compliant data management, with no special hardware required.
Zero setup fees
There is no upfront setup or activation fee for the service.
24/7 AI-assisted support, with a human team behind it
Instant support inside the app, around the clock, from an AI assistant that can pass your request to our support team whenever a person needs to step in.
No per-transaction or per-member fees
A flat monthly subscription per store, no matter how many customers join or how many transactions you make.
Apple & Google Wallet with no app download
Customers add your digital loyalty card to their phone’s Wallet from a link or QR code, without installing any app.
GDPR-compliant data management and retention
Recorded consent, self-service data export and deletion for customers, and a Data Processing Agreement (DPA) with a 12-month retention period after the contract ends, followed by permanent deletion with written confirmation.
No special hardware or POS needed
Your business phone is all you need to scan the customer’s QR code. Optional NFC tags on the counter or a till connection through the POS API.
Digital stamp card or points card
Replaces the paper card: it can’t be lost or forged, and you know who your customers are and how often they come back.
14-day free trial
Get started from your phone in minutes. Cancel within 14 days and you pay nothing.
Switch from another loyalty platform
We migrate your customers and their point or stamp balances for you, so nobody starts from zero.
From one store to a whole chain
Shared points across stores (Loyalty Pool), central chain management and your own branded app (white-label).
Where it is available
4Loyalty is available in more than 200 countries: Greece and Cyprus, every European Union country (such as Germany, Austria, France, Belgium, the Netherlands, Italy, Spain, Portugal, Poland, Romania, Bulgaria, Croatia and Malta), as well as the United Kingdom, Switzerland, the United States, Canada, Australia, the United Arab Emirates and Saudi Arabia. The subscription is billed in your country’s currency (e.g. €, £, $, CHF, AED, SAR, RON, PLN) and the apps work in 11 languages.
How It Works
From setup to your first campaign, in a few steps
Choose points or stamps, set your target reward — ready in a few minutes, no technical skills required.
Scan each customer's QR code at checkout to award points or a stamp.
Send campaigns to specific customer segments and watch the results in real time.
What Sets 4Loyalty Apart From Other Platforms?
Most loyalty platforms look similar on paper — points or stamps, a QR code, campaigns. The real differences show up once you look closer at pricing and what is actually included.
Priced Per Store, Not Per Customer
On a number of loyalty platforms, pricing is tied to the number of members or transactions, so the cost rises as the program grows. The 4Loyalty subscription is a flat monthly price per store, with no per-member or per-transaction fees, however large your customer base grows.
Everything Included in the Subscription
QR-code digital menu, referral program, scratch-card prizes, POS Integration API — inside the base subscription, not sold separately as paid add-ons.
No Hardware Needed
Works with just your business's phone. If you already have a POS system, you can optionally connect via API for full automation.
From One Store to a Full Chain
Loyalty Pool for a shared points balance across locations, or your own branded app (whitelabel) — without having to switch platforms as you grow.
🤖 Don't trust pretty websites and glossy brochures — ask an AI
Try 4Loyalty free for 14 days, no commitment, no charge. And if you want an unbiased comparison before deciding, give any AI model (ChatGPT, Gemini, Claude, DeepSeek, etc.) the text below, together with the URLs of the solutions you are considering:
I want an objective, evidence-based and concise comparison of the loyalty platforms below. Platforms: 1. 4Loyalty — https://4rewards.app/en/business/ 2. [URL of the 2nd platform] 3. [URL of the 3rd platform] 4. [URL of the 4th platform] Use only each platform's official pages (pricing, features, integrations, help, documentation, blog), not just the home page. Do not make assumptions. Before marking anything ❓, also check each platform's FAQ, any comparison page and its /llms.txt file, if they exist. If prices vary by country, state which country they apply to and whether they include VAT. Features: - Pricing and billing model - Points and stamps - Reward types - Customer limits - Campaigns (manual and automated) - Customer segmentation - API and connection to POS or other systems - Apple Wallet / Google Wallet - Loyalty without installing an app - Identification at the till (QR, NFC, phone number) - Referrals - Gamification - Staff roles and permissions - Analytics and reporting - Multi-store management - Shared points balance across stores - White-label app - Customer migration from another platform - GDPR: consent, data export and deletion - Mobile app for the customer Answer format: 1. Table: one row per feature, one column per platform. Each cell contains only ✅ (supported), ⚠️ (with a limitation or extra cost — max 5 words), ❌ (not supported) or ❓ (no documented information found). 2. Count: how many ✅ / ⚠️ / ❌ / ❓ each platform has, sorted by most ✅. 3. Cost: estimated monthly cost for (a) one store with 1,000 customers and (b) a chain of 3 stores with a shared points balance, including all known usage fees, with the calculation on one line. 4. The 5 most important differences, one sentence each. 5. Which fits whom: one sentence with reasoning for each profile — small store without a POS, store with a POS, chain, business that wants loyalty without an app. 6. Sources: a numbered list of the links you used. Keep the text outside the table under 400 words. The per-profile recommendations must follow only from the table and the cost. ❓ is not ❌: do not count it as a weakness. Note the date of the check.
Do you know who's legally liable for your customers' data?
In the terms of service of many loyalty apps — Greek and international alike — there's often a clause that says, in short: the business is solely responsible for GDPR compliance. They hand you a points-collection tool, but keep the liability (and the fine risk) 100% on you — usually without giving you any way to actually fulfil it.
If a customer asks you to delete their data and you have no way to do it promptly, you're the one exposed to a complaint with the Data Protection Authority — not the software vendor.
Built-in consent management with version history, self-service data export & deletion, and 2FA for admin accounts — all out-of-the-box, nothing for you to build yourself.
Simple, Transparent Pricing
No hidden fees, no per-transaction charges
14 days free trial on every new account — cancel within the first 14 days and you won't be charged anything for your subscription.
Your actual price/currency is set by your business's billing country at signup — this is a preview only.
For a single business or a standalone store.
- Points or stamps
- Unlimited members — no per-customer fees
- Automated marketing campaigns
- Customer segmentation & location-based campaign targeting
- Scratch card gamification
- Happy Hour (x2–x5 points/stamps)
- Referral program
- Points/stamps transfer between customers
- Reviews & Google review boost
- QR-code digital menu (free)
- Full analytics & reporting
- POS Integration API (optional)
For 2+ stores under the same owner who want a unified loyalty program.
- Everything in Standard
- Shared Loyalty Pool across stores
- One unified points/stamps balance for the customer
- Customers earn at one store and redeem at any other
- Shared rules, points expiry and peak hours across every store
- Happy Hour per store, with points going to the shared balance
- Your store network is shown in the customer app
Pool assignment is handled by our team after you sign up.
For chains that want their own branded app on the App Store & Google Play.
- Everything in Standard
- Shared Loyalty Pool across as many stores as you choose
- Monthly settlement between stores: a detailed report per store, no money transfers
- Export for your accountant and a lock on every closed month
- Your own branded app on the App Store & Google Play*
- Custom admin panel
- Full support & hosting
* Requires an active Apple Developer Program & Google Play Console account in your business's name, to publish your own branded app.
Prices exclude VAT.
4Loyalty for your industry
Frequently Asked Questions
Everything you need to know before you start
How much does 4Loyalty cost? Are there any hidden fees?
From €14.90/month per store, with no per-transaction fees and no extra hardware required. For 2+ stores sharing a unified points balance, the Loyalty Pool plan is €19.90/month per store. For chains that want their own branded app (whitelabel), pricing is available on request. Setup is free, with no activation fee.
Which countries is 4Loyalty available in?
More than 200 countries: Greece, Cyprus and the whole European Union, as well as the United Kingdom, Switzerland, the United States, Canada, Australia, the United Arab Emirates, Saudi Arabia and more. The subscription is billed in your local currency (e.g. €, £, $, CHF, AED, SAR, RON, PLN), and you can see the price for your country in the Pricing section.
Do I need special hardware or a POS system to get started?
No — your business phone is enough to scan your customer's QR code at checkout. If you already have a POS system, you can optionally connect it through our POS Integration API for full automation, with no scanning at all.
How long does setup take?
Just a few minutes. You configure your loyalty program (points or stamps) once, and automated campaigns — like birthday rewards — send themselves from then on.
I already run a loyalty program in another app. Will I lose my customers if I switch?
No. We take care of migrating your existing customer base together with each customer's points or stamps balance, so nobody starts from zero. Your customers simply sign in with their mobile number and find their balance waiting for them. Dates of birth can be migrated too, so automated birthday campaigns work from day one. If your current program uses more complex rules, we work out the best conversion together. The switch is smooth, and the trust you've already built with your customers stays intact.
Who's responsible for my customers' data (GDPR)?
Legally, you are — regardless of which loyalty platform you use. 4Loyalty gives you the tools to actually meet that responsibility (logged consent, self-service data export/deletion, 2FA for admins) so you can respond to a customer request immediately — built into the platform, with no separate development needed on your side.
I have multiple stores — will my customers' points get mixed up?
The opposite, actually: Loyalty Pool unifies points/stamps across all your stores, so the customer sees it as one program no matter which location they visit.
Why does account creation on iPhone happen here instead of inside the app?
Due to Apple's policy, new accounts can't be created inside apps like the 4Loyalty Merchant App on iOS. That's why registration happens here on the website — once it's done, you open the app as usual to log in.
Does the QR-code digital menu cost extra?
No, it's completely free and included in every plan. Build your menu (categories, products, photos, dine-in/takeaway/delivery prices) from the admin panel, print the QR code at your store, and customers see it instantly on their phone in 11 languages — no app download required.
Do my customers need to download an app to get a loyalty card?
Not necessarily. If you enable Add to Wallet for your business, you share a link or QR code where your customer verifies their phone via SMS and adds your card directly to Apple Wallet or Google Wallet — in two minutes, no app install at all. Ideal for walk-in customers who would never download yet another app. It's enabled by us on request.
Does 4Loyalty use artificial intelligence (AI)?
Yes. 4Loyalty includes AI-powered features that take time-consuming tasks off your hands, so your customer communication is ready faster and reaches every customer in their own language. They are included in every plan at no extra cost. The 4Loyalty app also includes an AI support assistant, available 24/7, that answers your questions about using the app.
What does it mean that 4Loyalty is location-aware?
4Loyalty uses your store's location to make your loyalty program smarter and safer: it helps new customers nearby discover you, lets you reach people around your store, and protects your program from misuse.
Can my customers transfer points to friends? Is there a risk of abuse?
Yes, if you want them to. It's an optional feature you switch on or off with a single toggle. A customer sends points or stamps to a friend using their mobile number, and the friend has to accept for the transfer to complete. Both are notified at every step, and transferred points keep their original expiry date, so a transfer can't be used to get around expiry. Every transfer also brings a potential new customer to your store.
Can I set points to expire or block redemptions during peak hours?
Yes. You choose after how many days points or stamps expire (the oldest expire first), and customers are notified automatically before they expire, which often brings them back to your store. You can also block redemptions on specific hours and days, without stopping customers from earning.
Which languages does 4Loyalty support?
Both the business app and your customers' app are available in 11 languages: Greek, English, German, French, Italian, Spanish, Polish, Romanian, Arabic, Albanian and Bulgarian. So your program works just as well for international customers and tourists.
Can I try it before I pay?
Yes. Every new account gets a 14-day free trial. If you cancel within that period, you won't be charged anything.
What do my customers see about my store in the app?
Everything they need to find you and come back, in one place: your social media, your links on delivery platforms, your phone number with one-tap calling, directions to your store and your WiFi, without having to ask your staff. You update it all whenever you like from the 4Loyalty app, and your customers see the changes right away.
What kind of support do you offer?
Fast, human support straight from the team that builds 4Loyalty, not a call center. For any question or help, email us at support@4rewards.app and we'll help you sort it out as quickly as possible. Inside the 4Loyalty app, the AI support assistant also answers 24/7, knows your store's settings and, if needed, hands the conversation to a person on our team with one tap.
Can I award points without scanning a QR code, or automatically from my till?
Yes, in two ways. With manual entry you type the customer's mobile number instead of scanning their QR code, which is ideal for phone orders or when the customer doesn't have their phone with them. For full automation, your POS or any other third-party software connects through our POS API (REST API) and awards points/stamps and processes redemptions on every receipt by itself. Each sale is sent with its own key, so if the till sends it again no double points are awarded, and the same rules as the app apply (Happy Hour, customer tiers, earn cooldown). The same API also connects an e-shop, booking system or ERP, and our team helps you with the integration.
What reports and notifications does 4Loyalty provide?
You get a detailed transaction report with date and type filters, plus totals (amounts, points, stamps, purchases, redemptions). Your customers are notified instantly on every transaction. Analytics show new, returning, inactive and win-back customers, how often your store appeared in Discover and which source each scan came from. On top of that, campaigns let you tell your customers about new products, offers and gifts with a push notification, either manually or with automated notifications (scheduled or recurring campaigns and birthday gifts).
Can my staff use the app without access to all the settings?
Yes. You create staff accounts with a personal 4-digit PIN, while you keep your own owner PIN. When a staff member signs in, they only get what they need at the till, such as scanning customers, redemptions and their own transactions, while campaigns, analytics, reviews and settings stay hidden. Every transaction is logged with the name of the staff member who made it, so you always know who awarded or redeemed points. For chains there is also a central admin panel with chain admin and per-store admin roles.
Can I run a Happy Hour with double points or stamps?
Yes. In Settings → Happy Hour you set days and hours (e.g. Monday–Thursday 15:00–17:00, or all day Sunday) when every purchase earns x2 to x5 points or stamps, optionally only within specific dates. The multiplier is applied automatically on every scan, and customers see your Happy Hour in the 4Rewards app, on Discover and on your store's page. To reach as many customers as possible, you can announce it with a campaign. Included in your subscription.
Can I have customer tiers such as Bronze, Silver, Gold and Platinum?
Yes, on request. You set up to 6 tiers with your own names and the threshold for each, based on how much customers spend or how many times they visit, over a period you choose. Customers move up automatically as they buy, and higher tiers earn more points (x1 to x5) or extra stamps on every visit, plus the perks you describe. Customers see their tier in the 4Rewards app and on their Wallet card, and you can send a campaign only to customers from a given tier upwards. Contact us to have it enabled for your store.
Do you give me materials to tell customers about the program in my store?
Yes, for free. In the 4Loyalty app you will find ready-made counter standees and stickers with your store's QR code, in A4 or A5 and on standard label sheets, ready to print wherever you like. Each material has its own link, so your analytics show which one every scan came from.
What analytics do I get about my customers and my business?
For any period you choose, you see new and returning customers, customers who came back after a long break (win-back) and how many are inactive, using a number of days you set. You also see how many customers are occasional, regular or loyal, how many came through a referral, the redemption rate of rewards, how often your store was shown and tapped in 4Rewards Discover, and which source (QR, NFC, Instagram, website, etc.) each scan came from.
Ready to Get Started?
14 days free trial on every new account, with no charge upfront.
Using an iPhone? Due to Apple's policy, accounts can't be created inside the app — that's why you start here.