What 4Loyalty includes: features, pricing and GDPR
On paper, loyalty apps look alike: points or stamps, a QR code, campaigns. Rather than compare ourselves with others, here we describe exactly what 4Loyalty includes, so you can put it side by side with any other solution you're considering.
How it's priced
Loyalty platforms use different pricing models: per store, per member or per transaction. 4Loyalty uses a flat monthly subscription per store, with no per-member or per-transaction fees. Some usage, such as message-only campaigns and verification SMS, is charged per recipient. Everything in detail in How much does a loyalty program cost?
What's included, by category
| Category | Features |
|---|---|
| Loyalty program | Points or stamps, free item or percentage discount, program terms, points expiry, point transfers between customers, Loyalty Pool for several stores |
| Marketing | Automated campaigns (scheduled, recurring), segmentation, geographic targeting, birthday gifts, win-back of inactive customers, Happy Hour, scratch cards |
| Customer acquisition | Referral program, Google reviews, listing in 4Rewards Discover, free QR digital menu in 11 languages |
| Technology | No hardware, QR scanning, NFC tags, entry by mobile number, Apple/Google Wallet card, POS API (REST) |
| Management | Analytics, transaction reports, staff mode with PIN, per-staff recording, automatic AI translation |
| Chains | White-label app, chain admin with per-store roles, 2FA for admins, migration from another platform |
GDPR: who's responsible and what helps
Legally, the business always remains responsible for its customers' data, whichever platform it uses. 4Loyalty includes the tools to meet that responsibility — consent recorded per category, data export and deletion by the customer inside the app — built into the platform, with no separate development needed by the business. In detail in GDPR and loyalty programs.
What it doesn't do
4Loyalty isn't a POS, a payment system or a booking system, and it doesn't support cashback. It works alongside the tools you already use.
The practical test
Whatever platform you're considering, ask it to show you, inside the app, how a customer exports or deletes their data without sending an email, and what a month costs once the program grows. For the full list of questions see the platform checklist, and for a comparison with other kinds of solution the loyalty solutions comparison.